Kreps, G. L. (2012). Translating health communication research into practice: The importance of implementing and sustaining evidence-based health communication interventions. Atlantic Journal of Communication, 20, 5-15.
Many health care and health promotion practitioners have been slow to use research to help them accomplish their complex health communication goals. The result is that many complex health communication efforts that might benefit from research are not guided by strong evidence. This article examines strategies for promoting the application of the best health communication research to guide development, implementation, and institutionalization of evidence-based health communication programs, policies, and practices.